Pull and Push Digital Marketing: An Overview

The main reason why marketers are switching to Digital Marketing technology is to get more and more attention of their customers. Among the various strategies being used, the primary classifications that can be considered include Pull Digital Marketing and Push Digital marketing.

Push Digital Marketing: -

Push Digital Marketing can also be considered as an outbound marketing strategy where the marketers need to push their product towards their customers. The marketers often use an aggressive advertising approach to get most of their conversions. The traditional marketing strategies can be considered synonymous to that of push marketing. Along with being pretty expensive, push marketing often results in a short term impact over the customers.

Pull Digital Marketing: -

Pull Digital Marketing is a marketing approach practiced to drive customers to a particular brand. The strategies utilized in pull marketing often result in positive brand awareness, product usage and increased ROI. The digital marketing techniques that fall under Pull marketing include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing and many more.

The difference between Push and Pull digital marketing strategies can be understood by assessing their unilateral and bilateral behaviour respectively. On one hand, in push marketing, there can be a maximum probability that that customers might not get the exact information, that too, with the least probability of getting it at the right place and in the right time. On the other hand, the pull marketing strategy guaranty sufficient delivery of relevant information to the target audiences via various channels.