Saturday, 20 February 2016

Introduction to Digital Marketing


Digital Marketing (also referred as Online Marketing/Internet Marketing/Web Marketing) comprises of online marketing activities that has a serious and dedicated involvement of digital media. With the involvement of the Internet, the businesses are coming up with a rapid need of Digital marketing strategies to make their domain more and more known among their target customers.

Some of the tricks and techniques that need to be possessed by the digital marketing gurus include: -

  • Knowing your online audience
Understanding your target audience is very important. The ultimate goal of carrying out any digital marketing strategy is to attract the audiences (more specifically clients for the business people). So, the picture should be very clear about the audience whom we are going to target and engage.

  • Creation of shareable content
To create a shareable and presentable content, you need to have a detailed knowledge about all the jargons related to the topic/technology/subject you are dealing with. Make sure to get in – depth and complete knowledge before you proceed with any sort of digital marketing strategy as the complete process is very much dependent on content.

  • Networking i.e. staying in the Loop
For proceeding with the best, advanced and latest digital marketing strategies, we always need to stay updated with the latest trend of the market. Make sure to stay in the loop as this helps us in not only getting info about the latest tools and technologies, but also attracting the target audience that we should really look for.


Why is Digital Marketing so important?


With the demise old marketing strategies such as TV and radio broadcasts, newspapers and many more; the Digital Marketing trend and its strategies became the vital technology for the future. The digital world has provided the marketers with the finest option that ensures their success in the upcoming future with guaranteed returns (resulting in increased ROI i.e. Return on Investment).


So to understand Digital Marketing and the various strategies that are required to get outstanding returns, we need to come across an N number of technology subsets that as a whole result in Digital marketing superset. 

The subset comprises of the following arenas: -
1)      Understanding of the Basics of Digital Marketing
2)      Search Engine Optimization
3)      PPC – Search Engine Marketing
4)      Social Media Optimization
5)      Email Marketing
6)      Ecommerce Marketing
7)      Affiliate Marketing
8)      Content Marketing & Management
9)      Online reputation Management
10)   International Online Marketing
11)   Geo Marketing
12)   Video Production and Marketing
13)   Mobile Advertising
14)   Conversion Optimization
15)   Web Google Analytics
16)   SMS Marketing
17)   Network Level Marketing
18)   Guerilla Marketing
19)   Google AdSense
20)   Freelance Bidding/Website/blog Earning Programs

In the upcoming posts on this blog, we will be discussing the above mentioned technologies in detail.

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